The Qudwa-PISA Global Competence Forum 2022 was a one day hybrid event for education policy makers (in-person) and teachers (virtual), hosted at Expo2020, in which leaders in education from across the globe shared their expertise and insight on how to prepare students for a global future.
Evolution delivered an integrated campaign to promote the event, achieving all attendance and live stream targets. The campaign included PR, social media visuals and copy (including made for social video), brand film (which served as the forum's opening video), web content and direct mail (in both Arabic and English).
Evolution's team also supported speaker and stakeholder management, coordinating with speakers and prominent participants on travel, ground transportation, guest registration, briefing documents, show running order and protocol.
The event in numbers:
▪174 in-person audience members
▪2600 online registrations
▪20% social channel growth